Digital marketing is the use of online platforms and digital channels to promote products, services, or brands to a target audience. It encompasses various strategies such as social media marketing, search engine optimization (SEO), content marketing, email marketing, and paid advertising like pay-per-click (PPC) campaigns. Digital marketing leverages data and analytics to track and optimize performance, allowing businesses to reach potential customers in a more targeted and cost-effective way. It plays a crucial role in building brand awareness, driving website traffic, and generating leads or sales in the digital age.
